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http://202.88.229.59:8080/xmlui/handle/123456789/5819| Title: | Customer Satisfaction in Retail Services: A Study with Reference to Kottayam District in Kerala |
| Authors: | Dr. Seethu John |
| Keywords: | Retail Services; Service Quality; Customer Satisfaction; Retail Services Outlets; Retail Stores Location; Retail Stores Ambience. |
| Issue Date: | Jun-2024 |
| Publisher: | Salud, Ciencia y Tecnología – Serie de Conferencias. |
| Abstract: | The main aim of this research paper is to ascertain the factors influencing the service quality of retail services in the study area and to identify the strategies of retail services leading to customer satisfaction of retail services as well as to measure the influence of demographic variables on the level of satisfaction of retail services. |
| URI: | http://202.88.229.59:8080/xmlui/handle/123456789/5819 |
| Appears in Collections: | Dr. Seethu John |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SCTSC 2024.pdf | 418.88 kB | Adobe PDF | View/Open |
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