Please use this identifier to cite or link to this item: http://202.88.229.59:8080/xmlui/handle/123456789/3343
Title: A STUDY ON THE IMPACT OF ELECTRONIC WORD OF MOUTH ON CUSTOMER PURCHASE DECISIONS AND BRAND EQUITY - WITH SPECIAL REFERENCE TO KOTTAYAM MUNICIPALITY
Authors: Alan Mathew Cherian
Alwin Kuruvilla Varkey
Rojo Joseph
Sabin Skaria Pozhimannil
Unnikrishnan Nair P.P
Issue Date: 2020
Publisher: Saintgits College of Applied Sciences
URI: http://202.88.229.59:8080/xmlui/handle/123456789/3343
Appears in Collections:2019-2020

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