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  2. Department of Commerce
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  4. Asst.Prof.Seethu John
Please use this identifier to cite or link to this item: http://202.88.229.59:8080/xmlui/handle/123456789/3249
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dc.contributor.authorAsst.Prof.Seethu John-
dc.date.accessioned2021-03-04T07:06:42Z-
dc.date.available2021-03-04T07:06:42Z-
dc.date.issued2020-06-
dc.identifier.issn2320-0693-
dc.identifier.urihttp://202.88.229.59:8080/xmlui/handle/123456789/3249-
dc.description.abstractPolitical Marketing has a wide scope in the coming era. It is blend of marketing with political science. This paper aims to examine which political behavior creates brand image among voters and to measure how political behavior related with political marketing for winning the election by the political leaders. This study is conducted in Kottayam District.en_US
dc.language.isoenen_US
dc.subjectPolitical Marketing,Political Behavior,Economic Behaviour,Personality Behaviouren_US
dc.titleIs Political Candidate/Leader Plays as a Brand Marketing Tool to Build an Image Among the Voters Which in turn Achive the Simple Majority?en_US
dc.typeArticleen_US
Appears in Collections:Asst.Prof.Seethu John

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