Educational Institutional Websites: A Study on effect of gender factor in the influential variables for selecting a college with special reference to Kottayam District

Abstract

Education has never been cheap.Students and the parents are always aware of the rising cost of education irrespective of mushroom growth of educational institutions.Already there is cutthroat competition among various private educational institutions.However;the success of these institutions will be possible only by building customer loyalty through customer satisfaction and it has become a challenging one.A well designed educational marketing strategy is the need of the hour for ensuring success and survival in the market.Right communication strategy at the right time can ensure easy approachability. The purpose of this paper was to explore whether the role of the internet and educational institutional websites plays in male and female students while selecting a particular college. The findings from this study support previous research on the increased use of the internet in the decision-making process and selection of colleges by potential students.It emphasizes the need for colleges to have attractive and clearly understood web pages with readily navigable information on such characteristics as programs,course offerings,location,and relevant accreditations.This is critically important us visiting the website and what was found there was a precursor to a decision to visit the campus.This paper examines whether gender is a dominant factor in decision making of selecting a college.This study concluded that the selection of the college by both male and female students purely based on the critical evaluation of the influential variables shown in the website of the colleges and not by their gender difference.