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A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF CUSTOMERS
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| dc.contributor.author | Shraya Sunny | |
| dc.contributor.author | Shybi Mariam Thomas | |
| dc.contributor.author | Simi P Sunny | |
| dc.contributor.author | Sini George | |
| dc.contributor.author | Sithara K Joseph | |
| dc.date.accessioned | 2021-07-13T09:19:14Z | |
| dc.date.available | 2021-07-13T09:19:14Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://202.88.229.59:8080/xmlui/handle/123456789/3338 | |
| dc.language.iso | en | en_US |
| dc.publisher | Saintgits College of Applied Sciences | en_US |
| dc.title | A STUDY ON THE IMPACT OF CELEBRITY ENDORSEMENT ON THE BUYING BEHAVIOUR OF CUSTOMERS | en_US |
| dc.type | Working Paper | en_US |
