Is Political Candidate/Leader Plays as a Brand Marketing Tool to Build an Image Among the Voters Which in turn Achive the Simple Majority?

Abstract

Political Marketing has a wide scope in the coming era. It is blend of marketing with political science. This paper aims to examine which political behavior creates brand image among voters and to measure how political behavior related with political marketing for winning the election by the political leaders. This study is conducted in Kottayam District.