A Study on Consumer Gratification Towards Retail Traders at Kottayam-Kerala

Abstract

Retail traders gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The retails traders has emerged as one of the most dynamic and fast-paced industries due to the entry of the new several players.Indian Retail Industry has immense potential as India has the second-largest population with the affluent middle class, rapid urbanization, and solid growth of the internet, 20 percent of the country's Gross Domestic Products and arrond 12 percent of the employment.