A Study on Brand Trust and Barnd Loyaltyon Consumer Preference of Organic Food Products Brands in Kerala State

Abstract

Indian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Indian market for organic products has experienced rapid expansion through the introduction of certified organic products. Organic food industry captures the consumers in India through brands and labelling of organic food products. The purpose of the study is to evaluate the influence of Brand Trust (BT) and Brand Loyalty(BL) towards the consumer’s preference on organic food products.