“A study on problems and challenges on digital Payment System as an ease of payment mechanism among customers in E-Commerce scenario with special reference to Kottayam District”

Abstract

Digital payment system is andigital medium that allows customers to make digital commerce transactions for their purchase. Consumers have moderate level of awareness about digital payment and there is still some problems and challenges faced by the customers in the ECommerce scenario. The aim of this study is to have an eye on the problems and challenges on digital payment system as an ease of payment mechanism among customers in E- Commerce scenario with special reference to Kottayam District. The area of the study is Kottayam district with a sample size of 100 respondents by adopting convenience sampling method. Primary data is collected through interview schedule. Simple percentage analysis and likert scale analysis were used for data analysis and interpretation. The study concluded that , as cash circulation has still major role in transaction, which requires more awareness programs to digital payment among customers as an easy source of payment mechanism. Hope this study will contribute the economy with a positive sign on go India Digital.