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A STUDY ON THE IMPACT OF ELECTRONIC WORD OF MOUTH ON CUSTOMER PURCHASE DECISIONS AND BRAND EQUITY - WITH SPECIAL REFERENCE TO KOTTAYAM MUNICIPALITY

Alan Mathew Cherian; Alwin Kuruvilla Varkey; Rojo Joseph; Sabin Skaria Pozhimannil; Unnikrishnan Nair P.P (Saintgits College of Applied Sciences, 2020)

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